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Patrick Cole launched a new business, Coffee Capsules 2U, selling Nespresso-compatible coffee capsules. The features of the brand are that they are half the price of the branded capsules but just as delicious, and they are fully recyclable. In order to maintain the brand message of value-for-money and environmentally responsible, we we went with a minimalist approach to printing using black and white ink on craft paper/card.
We are combining this with a series of infographics, using brother Fraser's illustrations, to explain how customers can recycle their used capsules, and what happens to the capsules in the recycling process. Also included was assistance with a Mailchimp newsletter and marketing suggestions. We look forward to more work with Patrick.
Patrick wants to emphasise that, at the heart of the brand, is good coffee and you don't need to be paying for excessive packaging, shops and advertising.
Since the launch in mid-2016, we have been very busy on new product stickers, flyers, web buttons and images, t-shirts, ads and more. Just a couple of the items are shown above, including Santa Kiwi by brother Fraz who has become a favourite with our clients, Patrick and Louise.