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Once we had updated the Transcon logo, it was time to start applying it. We did new electronic stationery, sales sheets and signage, but designing the truck art was the most fun. We got to do several iterations of this design, varying slightly for each type of truck. They were certainly eye-catching on the road!
We always like to use Fraz illustrations where possible, so when Blake Noble, owner of Transcon, said he wanted to come up with a character for the trucks that serviced Southern Paprika, we knew just where to go. Meet Captain Capsicum!
Business proposal sheet, small ad and business card.