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THE BRIEF: The original brief was to completely overhaul the Wharehine website so that it would reflect the depth and quality of the services the company now offered.
THE SOLUTION: Over a period of 12 months, we developed a whole new look and function for the website, in association with web design company Cactus Lab Ltd. (www.cactuslab.co.nz) As we worked our way through that, we also ended up giving their logo a bit of a tweak and carried that through into stationery, advertising and signage. This was all backed up with strong new photos taken by Gareth Eyres. We also came up with the new byline, "delivering more", to encapsulate Wharehine's ability to deliver more product, services, quality and value.
THE RESULT: A great looking, new, easy-to-navigate website with a user-friendly content management system in the background which allows Wharehine to update the site themselves. A whole new advertising series has been designed incorporating bold use of the new photos, the new logo, and strong typography. Significant effort has also been put into updating and unifying the design of all the internal forms and stationery, upward of 70 files. There will also be a gradual implementation of the new logo and design to vehicles and building signage.
Wharehine uses nearly 70 different forms for various functions in their day to day running. Each form was redone and standardised with the new branding and layout, and then stored as pdf files on the company's main server. The forms are designed with a white border so that they can be printed on any of the in-house printers without losing vital information while also maintaining the branding.
The new logo was applied to multiple letterheads and compliments slips, invoice and statement sheets, work pads, envelopes and business cards. This has standardised the stationery for the group which previously had a range of styles and suppliers.
Gareth Eyres photographs (www.exposure.co.nz) are a feature of the rebranding exercise for Wharehine. A selection were chosen to run as advertisements in the local papers, as billboards in the Rodney District, and as feature posters in various locations. The ads ran as a series of 15 throughout the year and showed the range and dynamism of Wharehine services and equipment. There was also a focus on the people who work for the company as there is a very loyal core of workers at its heart.
Another feature ad/billboard.
The first vehicles are now receiving the new branding and that will be followed by updating the company's building signage. With the all the new branding in place, Wharehine's image will match the level of skill and service that they can bring to contracting jobs, and should allow them to compete for bigger and better tenders.